Team

Ben Green

Founder

Over his extensive career, Ben has forged successful partnerships with the world’s leading retailers, consistently delivering stellar results that empower clients to fortify their core businesses. Equipped with a BSc in European Studies and proficiency in three languages, Ben brings a truly global perspective to his work. Ben’s academic pursuits extend to the prestigious BSSA Oxford University Summer School program, which he attended in 2012. In addition, Ben achieved an Executive MBA in 2020.

Ben’s financial acumen extends to strategic profit and loss management. Analysing financial data and forecasting future performance, he guides businesses towards sustainable growth and profitability. Balancing cost reduction, revenue enhancement, and investment in growth opportunities.

Combining creativity with market insight, Ben excels in brand creation and development. He crafts compelling brand narratives that resonate with target audiences, using strategic brand positioning and distinctive visual and verbal identities to help brands stand out in crowded markets.

His expertise in product manufacturing encompasses production processes, quality controls, and supply chain management. His attention to detail ensures high-quality products, while his familiarity with the latest manufacturing technologies enables process optimization and improved efficiency.

Steve Rosenbaum

Director, Business Development

A pivotal member of YV Global, Steve is a seasoned entrepreneur with a knack for networking and fostering connections. He has been instrumental in driving commercial growth and establishing strategic relationships. Steve expertly bridges new and existing connections, further solidifying the company’s position in the market.

With a background on the financial floor and a decade of experience as an accountant and foreign exchange dealer, Steve’s financial acumen is invaluable to his role at YV Global. Additionally, his qualifications as a mediator and his writing abilities add to the diverse skillset he brings to the team.

Steve consistently demonstrates a strong ability to adapt and excel in dynamic business environments. His keen eye for emerging trends and untapped opportunities has been instrumental in keeping YV Global ahead of the curve. As a mentor and a team player, Steve nurtures a collaborative atmosphere within the company, empowering colleagues to reach their full potential and contribute to the collective success. His multifaceted background, coupled with his exceptional interpersonal skills, truly sets him apart as a leader and an invaluable member of the YV Global team.

Janice Smith

Sales and Marketing Director

Janice’s illustrious 20-year tenure in the travel retail industry has seen her excel in a variety of roles, accumulating a wealth of experience. Her comprehensive understanding of operational and bond facilities grants her a unique perspective on the distinct needs and goals of airline clients. A decade spent as an airline buyer allowed her to proficiently manage an annual £50M+ P&L, deftly handling product negotiations, marketing, and training.

Her skill set further broadened during a ten-year spell as a supplier within the travel retail sector. This role saw her partnering with brand owners and distributors to bring a diverse range of products, including fragrances, cosmetics, jewellery, and accessories, to market. Janice’s enthusiasm for the industry is palpable, with a consistent emphasis on meeting customer needs. Her sharp ability to spot emerging market trends and the ‘next big thing’ underlines her value to our team.

Janice’s proficiency extends into product development, where she’s proven her innovative approach and market insight. By merging user-centric design with functionality, she creates new products that deeply resonate with the target audience. Her ability to guide a product from conception to launch underlines her invaluable contributions to the field of product development.

Janice is also renowned for her exceptional networking abilities. With a warm, welcoming, engaging personality and a genuine interest in people, she effortlessly connects with individuals across all levels of the industry. Her talent for fostering meaningful relationships has been integral in building bridges between stakeholders.